Recursive Call

No, that product won’t change your life

No, that e-reader won’t make you read more. If you wanted to read, you would already read.

No, that exercise gadget won’t make you work out more. If you wanted to exercise, you would already be exercising.

No, that kitchen gadget won’t completely change your eating habits. If you actually wanted to cook, you would already cook.

No, that new video game won’t be the one that keeps you entertained forever.

No, that new writing software won’t be the thing that finally makes you write a novel. That typewriter won’t either.

No, that pro ai subscription won’t lead to you making a million dollar startup.

No, that fancy fountain pen won’t magically conjure a journaling habit. Neither will the fancy notebook.

No, that new vacuum won’t make you start cleaning your house regularly.

etc etc etc..

There’s always something new to want. There’s always some product presenting itself as the one last thing you need to form that good habit you’ve always wanted. And okay, yes, this is true for some of the people some of the time. Like, if you have ADHD and the one thing standing between you and reading 30 books a year is that you always forget to bring your books with you, or can’t bring them anywhere because you’ll lose them, then an e-reader that fits in your pocket might actually help. But it’s more likely that the reason you haven’t formed that habit is that you just don’t actually want to do it, and there’s no product that’s going to make you intrinsically motivated to read or vacuum or cook or whatever if that’s not actually something you care about.